Articles & Insights

Unlocking customer experience success with Journey Insight

Explore CX priorities, real-world case studies, and see how Journey Insight uses behavioral and competitor data to cut churn, boost ROI, and optimize digital experiences.

Mastering customer journey management in 2025

Learn how to overcome roadblocks and prove ROI for essential journey management, maximize the potential of customer journeys, and deliver exceptional customer experiences.

CX Research Report: Customer Journey Success 2024 - 2025

Explore insights from 100 global leaders, learn how to overcome CX roadblocks, prove ROI to executives, and see how AI will shape customer journey success in 2025.

Transforming customer journeys with AI-powered Journey Insight

In this case study, discover how a leading telco brand leveraged Alterian's Journey Insight platform to revolutionize their customer journeys with AI and data-driven insights.

Navigating the 2024 customer journey landscape

Understand the current trends and future outlook for customer journeys, including the rise of AI and digital transformation.

Customer self-service: the essential cost-reduction strategy

See how integrating advanced self-service solutions with traditional customer service channels will help cost reduction.

Alterian is a 2024 Forrester Wave leader for customer journey tech

Alterian received the highest possible scores in 18 criteria, including customer journey analytics and real-time journey orchestration across channels, scalability, generative AI, and innovation.

Telco Case Study – See beyond your brand journeys with Journey Insight

Read how a Telco understood their full online journeys and compare their brand to the competitors.

AI, CX and the Future of Business: Insights from Alterian Product Director Alex Thompson

Explore emerging AI trends, challenges, and opportunities for CX innovators.

CX in the Spotlight: Alterian CEO Bob Hale Discusses CX and AI in 2024

Alterian CEO Bob Hale discusses the trends and challenges shaping today’s CX & AI.

How AI is Changing the CX Game and Revolutionizing Business Success

Learn 5 ways businesses are utilizing AI-powered technology to their advantage

Supercharging the Customer Journey Experience: The Power of AI

AI in CX: Today’s competitive advantage, tomorrow’s necessity

The Transformative Power of Understanding the Customer Journey

Achieve the customer journey success you require with AI-driven technology

Unlocking Success: Overcoming Customer Journey Challenges with Proven Solutions

Overcoming customer journey challenges: the four critical steps to success

Navigating the Customer Journey Landscape: Key Insights for 2024

Understand the trends shaping the CX landscape with expert insights for 2024

4 Ways to Reduce Costs While Enhancing Customer Experience

Discover the 4 key strategies to reduce costs while providing exceptional customer experiences.

CX Research Report: The State of the Customer Journey Experience 2023 – 2024

Download this report and discover leading CX insights.

Next-Best-Action – The Secret to CX Success

Discover how to improve CX with next-best-action recommendations

Elevating Your Customer Journeys in the Age of CX Innovation

Learn the 4 simple steps needed to improve your customer journeys.

Ebook – The AI Advantage: Revolutionizing the Customer Journey

Read our eBook to learn how AI improves customer journeys.

Driving CX Innovation: 3 Ways AI is Redefining the Future of Customer Experience

Learn how AI and generative AI will shape the future of the CX industry and improve customer experience.

Alterian Launches Journey Discovery

Journey Discovery uses AI to analyze billions customer interactions and uncover valuable insights to help you improve journey performance.

Reducing costs and driving revenue with cost-effective Real-Time CX

Explore how Customer Journey Analytics and Orchestration optimize customer journey performance. Read the article and download the eBook for actionable strategies.

Ebook – Customer Journey Orchestration: The Missing Piece in Your Tech Stack

Read our eBook to learn how Journey Orchestration can supercharge your entire tech stack.

Revolutionizing Revenue Growth: The Power of AI-Driven Journey Orchestration

Discover how AI-Powered Journey Orchestration helps drive new revenue.

3 Ways to Supercharge Your Martech Stack with Journey Orchestration

Learn how Journey Orchestration supercharges martech to unlock it's full potential.

4 Ways to Optimize Business-Critical KPIs Using Journey Orchestration

Find out the top 4 ways Journey Orchestration can help drive KPI success.

Empowering consumers through a data-driven customer-led journey. An interview with Bob Hale and Sal Pecoraro

Ebook – Cost-Effective Journey Orchestration

Read our eBook to find out what makes Journey Orchestration one of the most cost-effective CX technologies.

Why More Businesses are Partnering with Alterian to Drive Revenue Growth

Learn how you can drive new business opportunities by partnering with Alterian.

Millions of Customers, Trillions of Interactions, Real-Time Scale with Real-Time CX

Learn how Real-Time CX can help you enhance scalability, and outperform the competition.

Alterian Announces Andy Frawley as New Chairman

Andy Frawley will provide extensive experience for Alterian within the ever-evolving customer experience and journey orchestration marketplace.

Insurance Case Study – Harnessing Real-Time CX to Boost Conversions

Learn how Real-Time CX helped this major insurance company.

Rideshare Case Study – Uncovering Impactful Insights with Alterian’s Customer Journey Analytics

Find out how Alterian's Customer Journey Analytics helped this automotive company.

Retail Case Study – Full Journey Visibility The Key to Success

Read how Real-Time CX helped this leading retail company.

Understand The Difference Between Customer Journey Orchestration & Customer Data Platforms

The Power Of Being Customer-led And How To Make It Happen

Learn how to accelerate your customer-led transformation.

6 Problems Facing CX Teams

How to Solve CX Problems with Customer Journey Analytics and Journey Orchestration.

Why Combining VOC With Customer Journey Software Creates A Better Customer Experience

Revolutionizing The Customer Experience With AI

Learn how businesses can leverage AI to discover and orchestrate customer-led journeys.

What is Customer-led Journey Orchestration And Why Is It So Beneficial

Learn how customer-led journey orchestration can help enhance customer experience.

Banking Case Study – Understanding Customers With Journey Analytics

Read our case study to see how customer journey analytics and AI helped this bank.

Customer Journey Analytics – The Key To Understanding Customer-led Journeys

What is customer journey analytics and why is it so critical to the customer experience?

Journey Discovery To Action

Learn how to harness the power of journey discovery to action and optimize customer experience.

Customer Journey Analytics And Customer Journey Orchestration – A Vital Pair

Understand why they are a complementary pair, working together to drive optimal performance.

Not-For-Profit Case Study – Increasing Conversions with Real-Time CX

Read how a global Not-For-Profit boosted donor conversion by 18% with Journey Orchestration.

Alterian’s Partner Data Axle Introduces Cross-Channel Donor Acquisition Solution

Forrester Wave Customer Journey Orchestration Platforms Leader 2024

Travel Case Study – Increasing Conversions Using Individualization

Learn how Alterian Real-Time CX helped this travel company increase high value conversions by 19%.

Utilities Case Study – A Winning Business Case Backed By Data

Read how Customer Journey Analytics and Orchestration helped this leading Utilities company.

Alterian And Edita Prima Agree To New Partnership

Together we will help clients drive personalized customer experiences across all channels.

Alterian Included In Forrester Research’s Now Tech: Journey Management Platforms, Q4 2021

Apple Mail Privacy Changes – What Does This Mean For Email?

Find how these changes will affect your business and the steps to be taken.

Alterian introduces Rapid Journey AI package to enable digital transformation within weeks

Accelerate Customer Experience by combining CX Analytics and CX Technology

Harness the power of analytics and technology to deliver the best personalized customer experience.

Low effort customer experience delivers big gains

Discover the potential benefits of creating a low effort customer experience across front and back office.

Reduce Cost to Serve through Self-Serve – Iberdrola Case Study

Find out how Iberdrola utilized real-time CX to improved customer experience and reduce costs at the same time.

Make Customer Experience Fly By Bringing CX Strategy And CX Technology Together

Great customer experiences come when you have all of the right components in place.

Give Personalization The Boost It Needs

Facing challenges? It’s easy to personalize with the right strategy and technology.

Driving better customer journeys through analytics and research

Understand how to rapidly gain a holistic view of your customer journeys, discover critical insights, and test new CX initiatives with Alterian's Real-Time CX Platform.

Alterian And Mobile Cloud Agree To New Partnership

Bringing Customer Experience into Front and Back Office solutions

Turning Unknown Visitors Into Your Best Customers

What is needed to optimize your unknown website visitors, discover the simple steps.

Real-Time CX Helps Customer Retention – 3 Ideas to try

Boost your retention with Real-Time CX, and discover easy ways to engage with your customers while reducing cost.

Pay-Tv Executive Dave Shull Joins Alterian As Advisor To The Board

Alterian announces that Dave Shull, an experienced PayTV, media and technology executive, has joined the Alterian board of advisors.

Forrester Tech Report: Choosing the right tech for your CX needs

Choosing the right technology for your brand's customer experience needs can be challenging. Read the Forrester CX Tech Report today.

Time For Business Users To Take Control of CX

Using the right technology empowers business users to turbo charge existing systems and get rapid digital transformation.

We are a Leader in The Forrester Wave™: Journey Orchestration Platforms 2022

Find out now why Journey Orchestration is more important than ever to businesses.

We are a Leader in The Forrester Wave™: Journey Orchestration Platforms 2020

Find out now why Journey Orchestration is more important than ever to businesses.

How Real-Time CX Can Help Your Business Adapt & Thrive During Crisis

Real-Time CX technology can fast-track new initiatives to cope with change

Usability Vital For Real-Time CX Success

Why usability matters and should be at the forefront of Real-Time CX.

Increase Subscriber Retention – Case Study

Find out how a major streaming subscription business utilized real-time CX to solve a subscriber retention challenge

ScottishPower Real-Time Interaction Management Case Study

Forrester Case Study: ScottishPower Adapts To Customer Needs With Real-Time Interaction Management

Alterian Included In Forrester Research’s Now Tech: Real-Time Interaction Management, Q2 2020

Digital Transformation Powered By Real-Time CX – Its Time Has Come

What is needed to deliver Digital Transformation using Real-Time CX?

Turning Insight Expertise Into CX Innovation

Find out how one of Alterian's partners utilized their insight expertise and turned this into CX innovation

Orchestrating The Customer Journey: What Do Those Words Really Mean?

How can businesses orchestrate the customer journey in the age of the enlightened buyer?

How Machine Learning Is Improving Real-Time Customer Experience

Alterian’s CTO, Dr Chris Nolan shares his knowledge on Machine Learning and why it matters.

Start Simple But Be Ready For Sophistication With Your CX Plans

Kick start your CX with these key ideas. Start simple but be ready go to the next level.

3 Steps To Empower CX Professionals On Their Digital Transformation Journey

Explore how CX can improve your customer experience in 3 easy steps.

3 Ways Real-Time CX Can Reduce Costs

Under pressure to reduce costs and operate more efficiently. There is a way to do this whilst maintaining a great Customer Experience.

Successful Customer Experience Is Driven By Journey Orchestration Technology

What makes a successful customer experience? Journey Orchestration technology is the foundation.

6 Simple Real-Time Customer Experience Steps To Success

Got some great ideas but don't know quite where to start?

CX Is Only CX If It Covers All Your Touchpoints

What capabilities do you need in place to deliver CX across all of your touchpoints?

Forrester CRMXCHANGE CXNYC Review