Alterian named a Leader with the highest possible scores in 15 criteria, including journey orchestration, journey behavior analysis, usability and scalability.
Alterian · 2022-06-15 · 3 min read
Alterian named a Leader in journey orchestration platforms by independent research firm
- Alterian is recognized as a Leader in journey orchestration platforms by an independent research firm.
- Alterian received the highest possible scores in 15 criteria, including journey orchestration, journey behavior analysis, client experience, usability and scalability.
Alterian has been recognized as a Leader in The Forrester Wave: Journey Orchestration Platforms, Q2 2022. Vendors and their platforms are independently assessed against a range of 27 criteria, grouped by current offering, strategy and market presence, to identify the most significant journey orchestration platforms in the market.
Alterian's Real-Time CX Platform helps companies adapt to the new customer-led era. The platform makes sense of customer-led journeys and discovers the real journeys that customers take across channels, enabling brands to act on those insights with journey orchestration that delivers on critical business objectives.
Alterian CEO Bob Hale said: "We are seeing customer-led companies increasingly rise to the top of the ladder in their respective industries. Often those that are lagging are trying to solve their problems with outdated systems and processes from a brand-led legacy system. Alterian is uniquely positioned as a customer journey orchestration platform that helps make the customer-led digital transformation simple."
Hale added: "Our newest feature, journey orchestration playbooks, is a gamechanger. Playbooks will help companies realize the immediate commercial benefits of customer-led journey orchestration and give them the agility they need to respond to the ever-evolving demands of their customers at scale and in real time."
The Forrester Wave report states that Alterian continues to mature its platform to "combine behavioral, descriptive, transactional and attitudinal data from anonymous and known customers to identify top journeys to improve and drive real-time orchestration. It offers a library of journey orchestration playbooks, including new-user onboarding, quotation, and service issues, which will help decrease time-to-value."
Forrester notes that "Alterian is a good fit for firms looking for journey discovery, a use case implementation approach (orchestration playbooks), and no-code integration in verticals including utilities, financial services, retail, and media and entertainment."
Hale concluded: "It is an honor to be recognized as a Leader in journey orchestration platforms. Being named a Leader is, in our opinion, positive recognition of our commitment to empower customer-led companies with journey orchestration technology so that they can delight their customers in real time and achieve their strategic objectives."
Read more about our Forrester Wave recognition
See how Alterian was evaluated and where it scored highest.
