4 Ways to Reduce Costs While Enhancing Customer Experience

Efficient, streamlined customer journeys are key to cost reduction and improved customer experiences. By adopting a targeted customer journey approach, businesses can streamline customer interactions, eliminating unnecessary steps and costs.  Real-Time CX Platforms play a critical role in enabling these streamlined journeys, offering customer journey insights and journey orchestration capabilities that help with cost reduction whilst giving the customer what they need.

One highly effective approach to cost reduction while enhancing the customer experience is the implementation of digital self-service journeys. These journeys empower customers to handle routine inquiries and tasks independently, significantly reducing the volume of interactions with higher-cost channels like call centers. As an example, a leading telecommunications company enabled self-service experiences for customers troubleshooting common internet connectivity issues. This reduced the need for customer support agents, contributing to cost reduction while enabling customers to remedy their issues quickly and easily.

Delivering data-driven individualized experiences ensures that the right customer receives the right message, in the right channel, precisely when they need it. As a result, businesses reap the benefits of cost savings and enhanced customer satisfaction with both new and existing customers. Mckinsey highlights that personalization offers tangible advantages for companies; it can reduce customer acquisition costs by as much as 50 percent, lift revenues by 5 to 15 percent, and increase marketing ROI by 10 to 30 percent.

A leading retailer harnessed data-driven individualization powered by  Customer Journey Orchestration to achieve significant cost reductions within a traditionally high-cost acquisition channel. By tailoring their messaging to individual customer preferences, they not only trimmed customer acquisition expenses by 50% but also saw an uplift in digital engagement by 20%, and improved customer satisfaction by over 10%.

Proactively addressing customer issues is crucial in reducing costs while maintaining a positive customer experience. Using technology like Customer Journey Analytics helps businesses identify and predict pain points and drop offs in the customer journey. Using this enhanced understanding of customer journey behavior businesses can orchestrate tailored experiences that prevent customers from having negative interactions. Ultimately, this proactive approach helps avoid unnecessary costs and improves customer experience.

A healthcare provider employed customer journey analytics to predict patient journey pain points creating delays in appointment timings. By identifying these issues before they escalate, the provider proactively engages patients by delivering a personalized message advising of delays impacting scheduled appointments and provided either a revised appointment timing or options to reschedule. This not only improves customer satisfaction but also reduces costs related to missed appointments and readmissions.

Operational efficiency isn’t just about cost reduction, it’s a cornerstone of delivering a remarkable customer experience. In the CX space AI and Real-Time CX Platforms are revolutionizing how businesses achieve operational excellence at scale.  Technologies like Alterian’s Journey Discovery can analyze vast amounts of data and identify bottlenecks within customer journeys. With these insights businesses can streamline their processes and allocate resources with precision.

A leading utilities provider connected their siloed systems with Alterian’s Journey Discovery, uncovering critical high-cost bottlenecks within journeys with scope for improvement. Using these insights, the team was able to develop CX improvements that enabled customers to solve problems in low-cost channels, resulting in reduced operational costs, faster query resolutions times, and improved customer satisfaction.