Frequently asked questions

Journey Insight is an AI-first journey intelligence solution that provides brands analysis of customer behavior, competitive insights, and market intelligence.

Journey Insight shows you the full digital customer journey across your brand and your competitors—before visitors reach your site, while they engage with you, and after they leave. You can benchmark win-loss performance, compare journey length and position, and see which brands perform best at each stage, all without any IT setup or integrations.

Journey Insight is the only solution that combines one of the world’s largest customer behavior data sets with advanced AI to show end-to-end customer journey behavior across multiple brands, channels, and devices.

Most analytics tools only reveal what happens on your own website or list simple referral sources. Journey Insight goes further by uncovering real multistep, cross-site behavior and delivering ready-to-use comparative metrics so you can understand the bigger picture and make smarter decisions.

A market brings together businesses that compete to meet the same customer need in a specific region. This grouping gives you a complete view of how customers move through the market, which brands they visit and why, and where market overlaps occur.

Journey Insight has 300+ defined markets ranging across major industries like technology, retail, financial services, and healthcare to niche spaces like anime & manga, DJ equipment & software, and photo printing & personalization.

Journey Insight is always growing with input from our users. If you don't see your market or are interested in a specific competitive set, send us a request here or from inside Journey Insight:

Alterian sources data from multiple opted in, anonymized behavioral panels and is 100% GDPR/CCPA compliant.

Customer journey data is collected via mobile/desktop apps and browser plugins. The data is double-blind, fully anonymized at source, and further validated before use.

With 20+ sources in the U.S. others worldwide, no single stream contributes more than 20% of the data available. This limits data bias from specific user groups, improving accuracy and reliability.

Yes! You can easily download visualizations, the supporting data, and Insight Copilot’s answers—both images and text—to use directly in your business reports.