Journey Insight

Audience Intelligence Platform for Enterprise Insights

Understand your audience with real consumer behaviour and clickstream analytics. Discover who your customers are, where they spend time online, how they engage with competitor brands, and how they move across the digital market journey. Alterian Journey Insight is an audience intelligence platform powered by anonymised clickstream data from millions of users and billions of browsing events, helping you move beyond surveys and assumptions with evidence-based audience insights and market intelligence.

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Understand competitor journeys

Track customer journey analytics across competitor websites and your own brand using real clickstream data and behavioral analytics. Understand where audiences visited before and after engaging with your brand or competitors, including journeys across search engines, social media, publishers, comparison sites and referral sources. Analyze digital consumer behavior, browsing patterns and audience movement across the wider market journey to improve marketing strategy, competitor analysis and customer acquisition.

AI-Powered Market & Competitive Intelligence

Insight Copilot is an AI-powered market intelligence assistant built into the Alterian Journey Insight platform. Analyze customer behavior, competitor activity, audience overlap and digital market trends using natural-language queries and real clickstream data.

Generate instant insights and AI-driven recommendations to uncover growth opportunities, monitor competitor performance, understand customer journeys and respond faster to changing consumer behavior and market conditions.

Benchmark Market Share Across Your Industry

Perform competitor analysis and market share analysis using category-filtered website traffic and real clickstream data across your industry. Compare competitor traffic share, audience attention and digital market performance to identify which brands are gaining or losing competitive momentum. Unlike traditional analytics tools, Alterian filters traffic to industry-relevant webpages rather than entire domains, delivering more accurate competitor benchmarking across markets including ecommerce, financial services, telecom and retail.

Understand Competitor Traffic Sources & Acquisition Channels

Discover which referral networks, campaigns, search terms and digital channels drive traffic to competitor websites across your market. Analyze competitor search visibility, referral traffic and audience acquisition using real clickstream intelligence to understand how brands grow market share across search engines, affiliates, social media and external websites. Compare competitor traffic sources, customer journeys and audience behavior against your own brand to identify growth opportunities and improve marketing strategy.

Analyse Audience Overlap & Shared Customer Behaviour

Measure audience overlap between your brand and competitors using real clickstream analytics and consumer behavior data. Identify which companies truly compete for the same customers by analyzing shared audiences, cross-shopping behavior and multi-brand engagement across browsing journeys and in-market sessions. Understand how audiences move between competitor websites to uncover competitive relationships, customer intent and market opportunities.

How Alterian's audience intelligence works

  • 1

    Click Stream Collection

    Alterian collects real clickstream data from millions of consented users, capturing billions of website visits and digital interactions across the web. This enables statistically significant market analysis based on observed consumer behaviour rather than surveys, panels or self-reported data, delivering more accurate audience, competitor and customer journey insights.

    2

    Market Creation

    Alterian builds custom market definitions that enable accurate competitor and market analysis across entire industries. Unlike traditional analytics tools that measure total website traffic, Alterian filters clickstream data to include only traffic relevant to the specific market being analysed.

    For example, in the energy market, an energy supplier website may be fully relevant, while a comparison website may also include insurance, broadband or finance products. Alterian isolates only the energy-related webpages and customer journeys, creating a more accurate view of market share, audience behaviour, competitor performance and category trends across the full market landscape.

    3

    Run analysis at scale

    See how your organisation performs against competitors across the market using large-scale clickstream analytics and market intelligence data. Compare competitor marketing channels, referral sources, search visibility and audience acquisition strategies to understand how brands grow market share and attract customers.

    Analyse customer journeys before and after visits to your brand and competitor websites, uncover high-performing search terms, and identify the digital channels driving engagement, conversion and audience movement across the market.

    4

    Act on the insight

    Alterian Insight Copilot uses AI-powered market intelligence to generate insights and recommendations based on highly specific clickstream data from your market. Discover competitor trends, audience behaviour, customer journey patterns and growth opportunities that would be difficult to uncover using traditional analytics tools.

    Ask questions in natural language and receive instant, actionable insights without relying on data science teams or complex analysis workflows. Export charts, graphs and reports to support faster decision-making, marketing optimisation and competitive strategy.

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Use cases

• Audience segmentation
• Brand health measurement
• In-market signal generation
• Media planning
• Content strategy
• Category expansion analysis

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Built for

• CMOs
• VPs of Marketing
• Market Intelligence Analysts
• CX & Journey Optimization Teams
• Consumer Insight Leaders

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Industries

• Retail
• Ecommerce
• Telecom
• Financial Services
• Automotive
• Healthcare
• Travel
• Media

Why most competitive intelligence tools fall short

Most competitive intelligence stacks are stitched together from point solutions, one tool for traffic, one for search, one for tech detection, one for content monitoring. Each gives you a slice, none gives you the journey.

Traditional tools

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Traffic estimates

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Delayed reports

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Siloed data

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Surveys

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Vanity metrics

Alterian Journey Insight

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Real clickstream behaviour

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Full market visibility

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Full journey reconstruction

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Audience overlap

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Behavioural evidence

Frequently asked questions

An audience intelligence platform aggregates behavioural data across the web to help enterprise teams understand who their audience is, what they do across digital ecosystems, and how they move between brands. Unlike traditional analytics — which sees only on-site behaviour — an audience intelligence platform reveals the full audience footprint across the open web.

Alterian is built on an anonymised clickstream panel: millions of users and billions of browsing events. Each row represents a single browsing event with fields including session ID, event timestamp, referrer URL, target URL and domain.

Yes. Users are identified only by an anonymised panel ID. Insights represent behavioural patterns within the observed panel rather than identified individuals.

Yes. Audiences are defined using a Market Comparison List (MCL) — a configurable list of brand names, domains and optional URL filter keywords. You can define audiences at the level of one brand, a competitive set, a category, or a custom footprint.

Alterian is built for mid-market and enterprise teams across Retail, Ecommerce, Telecom, Financial Services, Automotive, Healthcare, Travel and Media — any industry where understanding audience behaviour across competitors and channels drives strategic decisions.

Pricing scales with the breadth of your audience definition and the depth of analysis required. Contact our team for a custom quote.

Ready to see your audience the way it really moves?

Book a 30-minute walkthrough with our solutions team. We'll define a sample audience in your category, pull live behavioural data, and show you the patterns your current stack can't see.