Journey Insight
Analyze real customer behavior with Journey Insight
Get full visibility into online customer journeys with your brand, your competitors, and the interactions in between.
Pioneering journey intelligence
Journey Insight is the only platform that combines one of the world’s largest customer behavior data sets with advanced AI.
While most tools analyze what happens inside a brand’s owned channels, we reveal the unseen majority of decisions happening elsewhere—transforming them into insights businesses can act on.
See customer journeys beyond your brand
Understand the full online customer journey with Journey Insight, from initial engagement to post-purchase, and see how your brand stacks up against competitors.
Compare your brand to your competitors
Imagine having a bird’s-eye view of your customers’ complete online journey—where they engage, where they hesitate, and where they turn to your competitors.
Understand your brand's role in each customer journey
Measure yourself against competitors
Pinpoint where customers struggle with your current strategies
No IT support or security audits required
Gain unparalleled insights simply by specifying what aspects of the customer online journey you want analyzed and whom to compare your brand against. It’s that easy!
Tap into our extensive third-party dataset
Gain insights fast with no complicated integrations
Avoid lengthy security audits and approvals processes
See real customer activity across your industry
Leave the guesswork behind. Armed with quantitative data on customer journeys across your brand and your competitors, you can make informed decisions that resonate with your audience.
Compare your performance to known competitors
Discover unknown competitors or purchase influences
Win-loss benchmarks and analysis
How does Journey Insight work?
Journey Insight is an AI-powered platform that reveals the full digital customer journey beyond your owned channels. Using anonymized third-party data, it benchmarks your performance against competitors and delivers actionable insights through interactive dashboards for smarter business decisions.
Analyze the behavioral universe
Identify insights & opportunities
Prioritize with confidence
Journey analytics for every phase of the customer lifecycle
With visibility across every stage of the customer lifecycle, Journey Insight equips marketing, sales, product, and service teams to align around real customer behavior.
Frequently asked questions
Journey Insight is a journey intelligence platform that provides brands analysis of customer behavior, competitive insights, and market intelligence.
Journey Insight shows you the full digital customer journey across your brand and your competitors—before visitors reach your site, while they engage with you, and after they leave. You can benchmark win-loss performance, compare journey length and position, and see which brands perform best at each stage, all without any IT setup or integrations.
Journey Insight is the only platform that combines one of the world’s largest customer behavior data sets with advanced AI to show end-to-end customer journey behavior across multiple brands, channels, and devices.
Most analytics tools only reveal what happens on your own website or list simple referral sources. Journey Insight goes further by uncovering real multistep, cross-site behavior and delivering ready-to-use comparative metrics so you can understand the bigger picture and make smarter decisions.
A market brings together businesses that compete to meet the same customer need in a specific region. This grouping gives you a complete view of how customers move through the market, which brands they visit and why, and where market overlaps occur.
Journey Insight has 300+ defined markets ranging across major industries like technology, retail, financial services, and healthcare to niche spaces like anime & manga, DJ equipment & software, and photo printing & personalization.
Journey Insight is always growing with input from our users. If you don't see your market or are interested in a specific competitive set, just use the Feedback button at the top right of the screen to send us a request.
Alterian sources data from multiple opted in, anonymized behavioral panels and is 100% GDPR/CCPA compliant.
Customer journey data is collected via mobile/desktop apps and browser plugins. The data is double-blind, fully anonymized at source, and further validated before use.
With 20+ sources in the U.S. others worldwide, no single stream contributes more than 20% of the data available. This limits data bias from specific user groups, improving accuracy and reliability.
Yes! You can easily download visualizations, the supporting data, and Insight Copilot’s answers—both images and text—to use directly in your business reports.
Innovative, industry-leading solutions
Our expertise and innovation has been acknowledged as a recurring standout by trusted industry analysts like Forrester.
In the most recent Forrester Wave™ report, Alterian received the highest scores possible in 18 criteria, including:
Customer journey analytics
Real-time journey orchestration across channels
Scalability
Generative AI
Innovation
Welcome to the era of journey intelligence
Journey Insight is the first of its kind. See how we're using advanced AI models to analyze customer data and extract valuable insights at a whole new scale.