Journey Insight
Competitive Intelligence Software for Enterprise Teams
Stop relying on screenshots, traffic estimates and quarterly reports. Alterian Journey Insight is competitive intelligence software powered by observed clickstream behaviour, helping enterprise teams analyse competitor website traffic, customer journeys, audience overlap and market trends using real behavioural data.
See where audiences come from, how they compare brands and which competitors are gaining market share across your industry.
Understand competitor journeys
Track customer journeys across your brand and competitor websites using real clickstream analytics and consumer behaviour data. Discover where audiences come from before visiting your brand or competitors, where they go afterwards, and how users move across search engines, social media, publishers, comparison websites and referral channels. Analyse customer browsing behaviour, digital journeys and competitor engagement to improve audience targeting, marketing performance and competitive strategy.
Meet Alterian Insight Copilot, Your AI Competitive Intelligence Assistant
Insight Copilot is an AI-powered competitive intelligence assistant built into the Alterian Journey Insight platform for enterprise market intelligence, competitor analysis and customer journey analytics. Ask natural-language questions about customer behaviour, competitor activity, audience overlap and market trends, then receive instant answers backed by real clickstream behaviour data.
Insight Copilot also delivers AI-powered strategic recommendations based on observed market behaviour, helping enterprise teams identify growth opportunities, monitor competitor performance, analyse digital consumer behaviour and respond faster to changing market conditions.
Benchmark the full market
Perform competitor analysis and market share analysis using category-filtered website traffic across your industry. Compare competitor share of market traffic to identify which brands are gaining or losing audience attention, digital market share and competitive momentum. Traffic is filtered to industry-relevant pages rather than whole domains, allowing more accurate competitor benchmarking and competitor traffic analysis across sectors like athletic footwear, ecommerce, financial services and telecom.
Understand where your competitors are gaining traffic
Discover which referral networks, publishers, search terms and digital channels drive traffic to competitor websites across your market. Analyse competitor search visibility, referral traffic and audience acquisition to understand how brands gain market share through search engines, affiliates, publishers, social media and external websites. Compare competitor traffic sources and audience behaviour against your own brand using real clickstream intelligence.
See audience overlap, not just audience size
Measure audience overlap between your brand and competitors to understand which companies truly compete for the same customers and in-market audiences. Analyse how audiences engage with multiple brands within the same session and across browsing journeys to uncover real competitive behaviour, cross-shopping patterns and shared customer audiences based on observed digital consumer behaviour.
Why most competitive intelligence tools fall short
Most competitive intelligence stacks are stitched together from point solutions, one tool for traffic, one for search, one for tech detection, one for content monitoring. Each gives you a slice, none gives you the journey.
Traditional tools
Traffic estimates
Delayed reports
Siloed data
Surveys
Vanity metrics
Alterian Journey Insight
Real clickstream behaviour
Full market visibility
Full journey reconstruction
Audience overlap
Behavioural evidence
Frequently asked questions
Journey Insight is an AI-first journey intelligence solution that provides brands analysis of customer behavior, competitive insights, and market intelligence.
Journey Insight shows you the full digital customer journey across your brand and your competitors—before visitors reach your site, while they engage with you, and after they leave. You can benchmark win-loss performance, compare journey length and position, and see which brands perform best at each stage, all without any IT setup or integrations.
Journey Insight is the only solution that combines one of the world’s largest customer behavior data sets with advanced AI to show end-to-end customer journey behavior across multiple brands, channels, and devices.
Most analytics tools only reveal what happens on your own website or list simple referral sources. Journey Insight goes further by uncovering real multistep, cross-site behavior and delivering ready-to-use comparative metrics so you can understand the bigger picture and make smarter decisions.
A market brings together businesses that compete to meet the same customer need in a specific region. This grouping gives you a complete view of how customers move through the market, which brands they visit and why, and where market overlaps occur.
Journey Insight has 300+ defined markets ranging across major industries like technology, retail, financial services, and healthcare to niche spaces like anime & manga, DJ equipment & software, and photo printing & personalization.
Journey Insight is always growing with input from our users. If you don't see your market or are interested in a specific competitive set, send us a request here or from inside Journey Insight:
Alterian sources data from multiple opted in, anonymized behavioral panels and is 100% GDPR/CCPA compliant.
Customer journey data is collected via mobile/desktop apps and browser plugins. The data is double-blind, fully anonymized at source, and further validated before use.
With 20+ sources in the U.S. others worldwide, no single stream contributes more than 20% of the data available. This limits data bias from specific user groups, improving accuracy and reliability.
Yes! You can easily download visualizations, the supporting data, and Insight Copilot’s answers—both images and text—to use directly in your business reports.