Customer Journey Intelligence Platform

Move beyond analytics with Journey Intelligence

Understand the real customer journey across search engines, comparison websites, partner sites and your own digital properties before, during and after audiences engage with your brand. Alterian Journey Insight is a customer journey intelligence platform powered by anonymized clickstream data from millions of users and billions of browsing events, helping you move beyond on-site analytics and last-click attribution with evidence-based customer journey insights and behavioral analytics.

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Analyze Competitor Customer Journeys

Understand how customers move between your brand and competitor websites using real clickstream analytics and behavioral data. Track where audiences come from before visiting competitor brands and where they go afterwards across the wider digital journey. Discover how customers engage across:

• Search engines and search terms
• Social media platforms and campaigns
• Comparison websites and review platforms
• Referral networks and affiliate channels
• Competitor websites and partner content

Analyze customer browsing behavior, audience movement and cross-brand engagement to uncover competitor influence, optimize marketing strategy and improve customer acquisition performance.

AI-Powered Market & Competitive Intelligence

Analyze customer behavior, competitor activity and market trends using AI and real clickstream data. Ask natural-language questions and get instant insights into audience overlap, customer journeys, market share and competitor performance.

• Track competitor growth and market movement
• Uncover customer journey and browsing behavior
• Identify audience overlap and acquisition opportunities
• Generate AI-driven insights and recommendations

Turn behavioral data into faster, smarter marketing and competitive strategy decisions.

Benchmark Market Share Across Your Industry

Analyze competitor market share, traffic share and audience engagement using real clickstream data and category-filtered traffic. Identify which brands are gaining or losing market momentum across your competitive landscape.
Unlike traditional analytics tools, Alterian filters traffic to industry-specific webpages rather than entire domains for more accurate competitor benchmarking and market intelligence.

• Compare competitor traffic share and market performance
• Identify brands gaining or losing audience attention
• Benchmark competitors using real behavioral data
• Analyze industry-specific traffic, not total domain traffic

Understand Competitor Traffic Sources & Acquisition Channels

Discover which channels, campaigns, search terms and referral sources drive traffic to competitor websites using real clickstream intelligence and behavioral analytics. Analyze competitor search visibility, audience acquisition and digital traffic sources to understand how brands grow market share across search engines, social media, affiliates and external websites.

• Identify top competitor traffic and acquisition channels
• Analyze search visibility and referral traffic
• Compare competitor audience acquisition strategies
• Discover growth opportunities across digital channels
• Benchmark competitor traffic sources against your brand

Shared Audience & Competitive Insights

Measure audience overlap between your brand and competitors using real clickstream analytics and consumer behavior data. Identify which companies compete for the same customers by analyzing shared audiences, cross-shopping behavior and multi-brand engagement across customer journeys and browsing sessions.

• Measure audience overlap across competitor brands
• Identify shared customers and cross-shopping behavior
• Analyze multi-brand engagement and browsing journeys
• Understand audience movement between competitor websites
• Discover competitive relationships and market opportunities

Customer Journey Intelligence Beyond Your Website

Most customer journeys begin long before users reach your website and continue after they leave. Customers compare brands across multiple sessions, channels and devices, while search engines, reviews, comparison sites and third-party content heavily influence buying decisions.

Traditional on-site analytics only measure activity on your own digital properties. They cannot show:

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What customers searched for before discovering your brand

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Which competitors they compared during the same journey

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What reviews, guides or third-party content influenced decisions

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Where audiences went after leaving your website

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How customers moved between your brand and competitor websites

Without this visibility, customer journey analysis becomes assumption-based rather than evidence-based.

Alterian Journey Insight closes this gap using real clickstream analytics and open-web behavioural data. Analyse complete customer journeys across search engines, social media, review platforms, partner websites and competitor domains to understand real consumer behaviour, audience movement and competitive decision-making. Turn customer journey data into actionable market intelligence, audience insights and evidence-based marketing strategy.

What journey intelligence reveals

1

The pre-visit journey

The search queries, referral domains, category content and comparison destinations users visit before they reach your brand. Where content gaps and messaging opportunities live.

2

The in-session comparison set

Multiple brands appearing in the same session is an explicit comparison signal. Alterian quantifies which brands customers compare you against, in what order, and how often.

3

The post-visit journey

What customers do after visiting you — including whether they convert, return later, or move on. Critical for churn risk and assist effects.

4

The cross-session footprint

Behaviour across the user's entire activity in the panel, including categories that have nothing to do with your direct market. The wider behavioural context classic journey analytics never sees.

5

Search behaviour woven into the journey

Search engine events with the query captured in URL parameters reveal intent in journey context — not just isolated keyword volumes.

6

Campaign attribution within the journey

UTM parameters on session events let you attribute campaign-driven journeys end-to-end. See which campaigns started journeys, which assisted, and which closed.

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Use cases

• Audience segmentation
• Brand health measurement
• In-market signal generation
• Media planning
• Content strategy
• Category expansion analysis

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Built for

• CMOs
• VPs of Marketing
• Market Intelligence Analysts
• CX & Journey Optimization Teams
• Consumer Insight Leaders

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Industries

• Retail
• Ecommerce
• Telecom
• Financial Services
• Automotive
• Healthcare
• Travel
• Media

Frequently asked questions

Customer journey intelligence is the discipline of reconstructing, analysing and acting on the real, observed paths customers take across the digital ecosystem — including search engines, partner sites, content sites and your own properties. Where journey mapping is typically based on workshops and surveys, customer journey intelligence is grounded in observed behavioural data.

Customer journey analytics usually refers to on-site behaviour analysis — what users do once they reach your properties. Customer journey intelligence extends the view to the full path across the open web, including the touchpoints that happen before users arrive and after they leave. The two are complementary.

An anonymised clickstream panel — millions of users, billions of browsing events. Each event has a session ID, event timestamp, referrer URL, target URL and domain. Journeys are reconstructed by grouping events into sessions and ordering by timestamp.

A session is continuous browsing activity with no inactivity longer than 30 minutes — analysed within the Session Data Set (SDS). A user journey spans all sessions for a user who has interacted with your market — analysed within the Market Data Set (MDS).

Yes. Users are identified only by an anonymised panel ID. Insights represent behavioural patterns within the observed panel rather than identified individuals.

Yes. Search queries are present in URL parameters when the journey event is on a search engine domain. Alterian parses these queries and presents them alongside the next-clicked destination in the journey.

Pricing scales with the breadth of your market definition and the depth of journey analysis required. Contact our team for a custom quote.

Ready to see the journeys you've been guessing at?

Book a 30-minute walkthrough with our solutions team. We'll define a sample market in your category, reconstruct real journeys from live data, and show you the patterns your current analytics stack can't see.