Journey Insight
Market Intelligence Platform for Competitive Insights
Size your market, track category movement and uncover the behavioural patterns driving market shifts using observed clickstream behaviour across millions of anonymised users. Alterian Journey Insight is a market intelligence platform built to deliver real consumer behaviour insights, competitive intelligence and evidence-based market analysis.
What the platform reveals
Market sizing and share-of-visit
Measure market audience size, growth trends and visit share across competitor brands using real consumer behaviour data. Track audience engagement, identify market growth or decline, and benchmark competitor market share to uncover opportunities, strengthen positioning and improve competitive marketing strategy.
Competitor Customer Journey Insights
Track customer journeys across competitor websites and your brand using real clickstream analytics and behavioral data. Discover where audiences come from, how they compare brands, and where they go next across search engines, social media, publishers and referral sources to optimize marketing performance and audience targeting.
AI Competitive Intelligence Assistant for Market & Customer Journey Insights
Insight Copilot is an AI-powered competitive intelligence assistant built into the Alterian Journey Insight platform. Analyse customer behaviour, competitor activity, audience overlap and market trends using real clickstream data and natural-language queries to generate actionable insights, AI recommendations and faster competitive decision-making.
Audience overlap across the market
Identify audience overlap, brand exclusivity and audience flow across competitor websites using real market intelligence data. Understand which brands share audiences, where users migrate, and how consumers move through the market to improve positioning, strengthen competitive strategy and identify growth opportunities.
Competitor Marketing Insights
Discover which referral networks, publishers, search terms and digital channels drive traffic to competitor websites across your market. Analyse competitor search visibility, referral traffic and audience acquisition using real clickstream data to understand how brands grow market share across search engines, publishers, affiliates, social media and external websites.
Understand Audiences by Behaviour
Move beyond traditional demographics with audience profiling powered by real digital behaviour data. Understand the categories, brands, websites and content your audiences engage with across the web to uncover interests, affinities and consumer behaviour patterns that improve targeting, segmentation and marketing strategy.
Why traditional market intelligence falls short
Traditional market research reports often rely on outdated data, survey panels and modelled traffic estimates that fail to capture real digital consumer behaviour. These approaches provide limited visibility into customer journeys, competitor activity and audience engagement across the market.
Alterian delivers real clickstream intelligence powered by observed online behaviour and configurable market definitions. Analyse audience behaviour, competitor performance, traffic sources and customer journeys using brand, session and audience-level datasets built for large-scale market intelligence and competitive analysis.
Alterian Journey Insight
Real clickstream behaviour
Full market visibility
Full journey reconstruction
Audience overlap
Behavioural evidence
Frequently asked questions
Yes. Audiences are defined using a Market Comparison List (MCL) — a configurable list of brand names, domains and optional URL filter keywords. You can define audiences at the level of one brand, a competitive set, a category, or a custom footprint.
Yes. Users are identified only by an anonymised panel ID. Insights represent behavioural patterns within the observed panel rather than identified individuals.
Data is continuously updated. Queries run on demand against the live dataset — there is no quarterly refresh cycle to wait for.
Each browsing event includes a country code. Markets and analyses can be filtered or compared by country, enabling cross-market intelligence within a single platform.
Pricing scales with the breadth of your audience definition and the depth of analysis required. Contact our team for a custom quote.
Ready to see your market the way it really moves?
Book a 30-minute walkthrough with our solutions team. We'll define a sample market in your category, run live analysis, and show you the strategic answers your current intelligence stack can't deliver.