Journey Insight
Size your market, track its movement, and uncover the behavioral patterns driving category shifts, all from observed clickstream behavior across millions of anonymized users. Built for enterprise teams that need evidence, not estimates.
See how it works
AI-driven market intelligence for better decisions
Unlock deeper market insights with AI. Generate analyst-quality reports, uncover key trends, and surface opportunities instantly, empowering your team to act with confidence. See how it works.
An interactive tour of Journey Insight AI surfacing market opportunities from real journey data.
Why most market intelligence falls short
Most tools are missing key market insights
Traditional market research reports provide limited visibility into customer journeys, competitor activity and audience engagement across the market:
- Syndicated reports are outdated by the time they reach you
- Survey panels capture what audiences say, not what they actually do
- Modeled traffic estimates give a rough surface picture without the behavioral mechanics underneath
The result is market intelligence that arrives late, doesn't have enough detail, and rarely supports strategy with the precision required.
The Alterian difference
Market intelligence solutions built on real behavior
Alterian delivers modern market intelligence solutions that replace stitched-together stacks with a single evidence base. Where legacy market intelligence solutions rely on modeled traffic estimates, ours are powered by observed clickstream behavior and configurable market definitions.
Analyze audience behavior, competitor performance, traffic sources and customer journeys using brand, session and audience-level datasets built for large-scale market intelligence and competitive analysis.
What journey intelligence reveals
Understand your market from multiple angles
From market sizing to cross-category expansion routes, Alterian surfaces the strategic signals that syndicated data and survey panels miss.
Market sizing & share-of-visit
Quantify market size, audience growth and competitor visit share using clickstream data filtered to industry-relevant pages—not entire domains. Understand how engagement is distributed across brands in your category and track which competitors are gaining or losing audience attention over time.
Search intent across the category
See which search terms real customers use in sessions that touch your brand or competitors—revealing the language in-market audiences use when actively making decisions. Identify keyword opportunities, messaging gaps, and how your brand's search visibility compares across the category.
Audience overlap across the market
Quantify which brands share audiences, which command exclusive engagement, and where audiences are flowing between competitors—critical for positioning decisions, competitive response and identifying underserved segments. Explore our audience intelligence platform for deeper audience overlap analysis.
Competitor customer journey insights
Track the full customer journey across your brand and competitors using real clickstream data—from first touchpoint through comparison and conversion. See how this works in our customer journey intelligence overview.
AI-powered market intelligence
Ask natural-language questions to analyze customer behavior, competitor activity, audience overlap and market trends for instant answers backed by real consumer activity data. Surface actionable competitive and journey insights faster, without manual analysis.
Market opportunity analysis
Discover which channels, referral sources and campaigns drive traffic to competitor websites. Analyze competitor search visibility, audience acquisition strategies and traffic sources to understand how brands grow market share across search, social, affiliates and publishers.
Inside Journey Insight
On-demand market research reports
No waiting for survey responses or the next high-level industry report release. Get the detailed analysis you need, exactly when you need it.
Market share
Assess market volume, audience activity, and competitive concentration score.
Visitor engagement
Analyze loyalty, attention, and activity with frequency, duration, and event counts.
Journey flow
Understand critical market entry and exit points for your brand and your competitors.
Referrals
Evaluate how visitors reach your brand and compare with competitors in your market.
Who it's for
Designed for the teams who own market strategy
Journey Insight delivers the intelligence depth that mid-market and enterprise strategy teams need—with a single evidence base across every use case. Journey Insight also covers audience intelligence, competitive intelligence and customer journey intelligence—see them in typical use cases.
Use cases
- Strategic market sizing
- Competitive market tracking
- Category expansion analysis
- Geographic market intelligence
- Investor and board reporting
- M&A diligence support
Built for
- Market intelligence analysts
- Strategy and innovation teams
- CMOs and VPs of marketing
- Corporate development and M&A
- Product and category marketing
Industries
- Retail
- Ecommerce
- Telecom
- Financial services
- Travel and leisure
- Media and entertainment
- Healthcare
- …and more
Frequently asked questions
What is a market intelligence platform?
A market intelligence platform helps enterprise teams understand the size, structure, movement and audience composition of a market.
The strongest modern platforms—also called market intelligence software or market analytics software—move beyond syndicated reports into observed behavioral data, delivering digital intelligence and consumer behavior analytics on demand.
Where does the market data come from, and is it reliable?
Journey Insight's market data comes from multiple opted-in, anonymized behavioral panels, and is 100% GDPR and CCPA compliant. Customer journey data is collected via mobile and desktop apps and browser plugins, double-blind, fully anonymized at source, and validated before use.
With 20+ sources in the US and others worldwide, no single stream contributes more than 20% of the data available. That limits bias from any one group of users, improving accuracy and reliability.
Is the market data anonymized?
Yes. Users are identified only by an anonymized panel ID. Insights represent behavioral patterns within the observed panel rather than identified individuals.
Can I define my own market?
Yes. Markets are defined using a Market Comparison List (MCL)—a configurable list of brand names, domains and optional URL filter keywords. You can define audiences at the level of one brand, a competitive set, a category, or a custom footprint.
How much does market intelligence from Journey Insight cost?
Market intelligence is part of Journey Insight, which offers a robust free plan. For deeper insights, additional features, higher AI usage limits and customizations, see Plans & Pricing, or contact us with any questions.
What makes Alterian different from other market intelligence solutions?
Most market intelligence solutions rely on modeled traffic estimates or lagging survey data. Alterian is powered by real, observed clickstream behavior from millions of anonymized users—refreshed continuously, and queryable at market scale. It's a market intelligence solution built for teams that need evidence, not estimates.
See how your market really moves
Start exploring in minutes with a free Journey Insight account, or book a 30-minute walkthrough with our team. We'll define a sample market in your category, run live analysis, and show you the strategic answers your current intelligence stack can't deliver.