For agencies
Win the pitch with the market intelligence the room hasn’t seen
Pitches are winner-take-all. Journey Insight gives your new-business team observed market, competitive and audience intelligence from beyond the client’s own channels—the evidence behind a recommendation, not another deck of assertions.
Delivered through the tools you already use
No new workflow to adopt
Works standalone or through Journey Insight MCP
MARKET INTELLIGENCE
The edge that wins a pitch is the one nobody else brought
In a winner-take-all pitch, the team that understands the client’s market best wins. But most of that market now moves where your research tools can’t follow—comparison sites, communities, AI answers, competitors the client has never benchmarked.
70%+
of the buying decision now happens outside of a brand’s owned channels
The data was never hidden. What’s been missing is the instrument to read it—and to bring it into the room.
Domain-shaped tools give domain-shaped answers
Most research tools were built to describe one slice of activity. Journey Insight was built on a different object entirely.
SEO, social and web-traffic tools
Journey Insight
What that lets you show the room
Things a single-channel tool can’t reconstruct, because it never held the journey shape to begin with.
In a pitch, that difference isn’t a feature. It’s the slide the other agencies don’t have.
The competitor with no battlecard
The audience no media plan targeted
The moment a customer left for someone else
Pitch-ready intelligence, in the vocabulary of the brief
Three kinds of evidence, each answering a question the client is already asking—and each defensible in the room because it’s observed, not modelled.
Market intelligence
Competitive intelligence
Audience intelligence
Better inputs → better strategy
Most pitches are built on the client’s own data—yours can check it
A traditional pitch runs on the numbers, segments and success stories the client hands over. If any of it is off—an audience narrower than they think, a competitor they’ve discounted, a channel that isn’t really converting—the strategy inherits the blind spot, and so does your pitch.
You catch the narrow audience, the discounted competitor or the underperforming channel before it’s baked into the recommendation.
What the client hands you
What Journey Insight adds
No new platform to learn—yours, made sharper
Nothing to rip out, no methodology to defend to a client. The intelligence shows up in the deliverable.
Standalone tool
A workspace your strategists open directly. Ideal for nuanced analysis and data visualizations.
Journey Insight MCP
The connector that brings the same intelligence into the AI tools your team already runs, so a market question gets answered where the work already happens.
Funded by the business it wins
Right once
Already budgeted
Compounds
Questions agencies ask
Those tools rely on modeled traffic estimates organized around domain snapshots and keyword catalogs. Alterian is built on observed clickstream behavior—real browsing events captured as ordered journeys. Most enterprise teams use Alterian alongside SEMrush or Similarweb—one for SEO workflows, the other for behavioral and journey intelligence.
The intelligence layer reaches 300+ vertical markets, with custom markets available on request.
Alterian sources data from multiple opted in, anonymized behavioral panels and is 100% GDPR/CCPA compliant.
Customer journey data is collected via mobile/desktop apps and browser plugins. The data is double-blind, fully anonymized at source, and further validated before use.
With 20+ sources in the U.S. others worldwide, no single stream contributes more than 20% of the data available. This limits data bias from specific user groups, improving accuracy and reliability.
No. Journey Insight works out of the box—no tracking code, SDK, first-party data upload, or IT involvement required. You don't share any customer data with Alterian to use the product.
The behavioral data that powers Journey Insight is collected independently through Alterian's opt-in panel network, so you can start exploring your market the moment you sign up.
No. Journey Insight works as a standalone tool or through Journey Insight MCP inside the stack you already use.
Bring the evidence to your next pitch
Start exploring in minutes with a free Journey Insight account or book a 30-minute walkthrough with our team. We'll define a sample market in your category and show you the strategic answers your current stack can't deliver.