Journey intelligence, right in your daily workflow

MCP (Model Context Protocol) is an open standard that lets AI tools like Claude and ChatGPT connect to external data sources through a consistent, secure interface. It enables third-party services—like Journey Insight—to be made available inside AI conversations without requiring a custom-built connection for each tool.

The Journey Insight MCP connector uses this standard to bring Alterian's market intelligence directly into tools like Claude and ChatGPT, so you can ask questions about customer journeys and competitors without leaving the AI workflow you're already using.

The Journey Insight MCP is a connector that makes Alterian's market and competitor intelligence available directly inside AI tools like Claude and ChatGPT. Instead of switching to Journey Insight separately, you can ask questions in plain language and get structured insights without leaving the AI tool you're already using.

The connector uses MCP (Model Context Protocol), an open standard that lets AI tools connect to external data sources through a consistent, secure interface. Journey Insight's query capabilities, data, and plan-based access controls all apply when you use Journey Insight MCP—the same data and limits as in the product, available conversationally.

You can ask market and competitor questions conversationally and get structured answers drawn from Alterian's behavioral data. The questions available to you depend on your plan tier.

Example prompts:

• "What are the most common drop-off points in the UK motor insurance purchase journey?"

• "How does [brand]'s customer lifecycle compare to the market average?"

• "Which referral sources are driving the highest quality acquisition journeys in US retail banking?"

• "What journey patterns precede a customer leaving a brand during the retention stage?"

Answers come back as a narrative summary with key metrics. Your plan's daily Journey Insight AI usage limits apply equally when querying through Claude or ChatGPT.

The Journey Insight MCP connector is optimized for conversational queries and structured insight delivery. It cannot access raw panel-level data, generate custom visualizations, or take any actions inside Journey Insight on your behalf—it is read-only.

Daily AI usage limits from your plan apply equally when querying through another tool, like Claude or ChatGPT. If a question is outside the scope of your plan's market coverage, Journey Insight AI will say so rather than guess.

For full market exploration, interactive dashboards, detailed reports, and data exports, the Journey Insight web application is the right tool.

The Journey Insight MCP accesses the same behavioral data and market intelligence available in the Journey Insight platform. This includes customer journey patterns, competitor benchmarking, referral sources, lifecycle stages, and market-level behavioral insights across your active plan's markets.

The connector is read-only—it cannot modify data, create records, or take any actions inside Journey Insight on your behalf. Access is limited to the markets and features included in your plan; if a question falls outside your plan's scope, Journey Insight AI will say so rather than guess. Raw panel-level data is not accessible through the connector.

Yes. The Journey Insight MCP connector requires an active Journey Insight account. Your plan determines which markets and features are accessible through the connector—the same limits that apply in Journey Insight apply when querying through Claude or ChatGPT.

The free plan is available at no cost, so you can connect and begin querying without a paid subscription.

Start by checking that your Journey Insight account credentials are valid and your subscription is active. Make sure the MCP server URL (https://mcp.journeyinsight.alterian.net/mcp) is copied directly from your Journey Insight account settings rather than typed manually, and that you are using a supported version of Claude or ChatGPT with MCP support enabled.

If the issue persists, contact the Alterian support team.