Alterian's October 2009 Webinar:
Understanding Social Media Conversations to Power Marketing
Communications
Presented by 
Featuring Suresh Vittal, Principal Analyst, Forrester
Research
Marketers must recognize that consumers trust their peers more than
traditional channels and actively avoid marketing communications.
As a result, marketing communications are losing effectiveness
and even more troubling is that marketers are excluded from
conversations that directly impact their brand, product sales, and
the bottom line.
In this webinar, Forrester analyst, Suresh Vittal, introduced
social media monitoring or listening platforms. He discussed:
- What is listening and how is the landscape evolving?
-
What are the common applications of social media monitoring?
-
What are the metrics that matter and how should marketers think
about them?
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How does listening support campaign planning and execution?
Understanding Social Media Conversations to Power
Marketing Communications Recording
Understanding
Social Media Conversations to Power Marketing Communications
Presentation