Presentations

This section contains presentations and webinars made by Alterian staff and external specialists at a number of industry, customer and other events.

To access this information, select the item below you would like to view. You will then be taken to a page with a more extensive description of the presentation.

Usually a file for download is available, as well as a streaming audio / video recording. Note that for all Premium Content on our website you will be taken to a short registration page.

• Social SEO
• Engaging the 'Who's'
• Alterian's 7th Annual Survey Results
• How to Implement a Social Media Marketing Strategy
• Best Practices to Maximize Your Social Media Monitoring Efforts
• Understanding Social Media Conversations to Power Marketing Communications
• Accelerating CRM Analytics
• Engagement Impact: Driving Relationship and Sales at the Customer Level
• Addressing Retail Trends Through An Integrated Approach
• Persuasive Content - Using Your Website to Grow Your Customer Experience
• From Planning to Execution - The Strategic Advantage of Efficient Marketing Operations
• How Direct Marketers Can Weather the Economic Storm
• The State of Marketing Technology Adoption in 2009
• Building an Operational Campaign Management System
• Alterian's Sixth Annual Survey Results
• Demand Creation Through Sales and Field Marketing Integration
• Customer Analytics for Online Marketing
• Delivering Contextual Customer Experiences in a Multichannel Universe
• The Master Plan for Building and Outsourcing a Central Marketing Database
• Navigating your Online Journey - From the ISP to the Inbox
• Where to Begin Your MRM Solution: A Strategic Assessment
• Tactics to optimize Enterprise Email Marketing
• Creating a Performance-Driven Marketing Organization
• Do you need a Campaign Management Makeover?
• Best Practices in Customer Analytics
• Enterprise Marketing Platforms – The Future of Integrated Marketing
• Alterian's 2007 Annual Survey Results Presentation
• Winning Competitive Advantage Online through Metrics
• Competing on Analytics
• Marketing Operations Management for Marketing Services Providers
• The Road to Relevance: The Evolution of Email Marketing
• Guidelines for Successful International Direct Marketing
• Building a Marketing Analytics Framework
• The Keys to Email Marketing Success
• The Integrated Marketing Solution
• Successful Customer Database Management
• What do the best Multi-Channel Marketers know (and when did they know it)?
• The Three Thorns of B2B Database Marketing: Data, Technology and Measurement
• A Modern Approach to RFM Analysis
• How to Incorporate Predictive Analytics into the Marketing Database