WebJourney (Beta Release)
An analytics solution for marketers to enable them to
learn more about their website visitors - beyond just what pages
they saw and into their intentions
WebJourney is a new kind of web
analytics product that focuses on the individual rather than the
web site. WebJourney follows a user as they interact with the
content and produces a series of meaningful marketing events and
actions - in addition it can integrate with Content Management
Systems (CMS) to enable reporting and analysis of the contents of
dynamic sites.
By providing the ability to see deep into the actions and
activity of your website visitors, you can create, refine and
improve the communications you deliver to each individual based on
that analytical understanding - a step change from the
traditionally quantitative-only capability of today’s web analytics
products.
WebJourney gives marketers the ability to know more, faster
about the effectiveness of their marketing campaigns, identifying
the hot spots and providing the opportunity to report on metrics
that have been traditionally unobtainable through existing website
analytics tools. More precise targeting of more relevant messages
ultimately leads to greater customer engagement – the holy grail of
marketing effectiveness.
Learn more about WebJourney at: