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SM2 Social Media Monitoring (SMM)

 

What is Alterian SM2?

Alterian SM2 is a social media monitoring and analysis solution designed for PR and Marketing professionals. SM2 helps you track conversations, review positive/negative sentiment for your brand, clients, competitors and partners across social media channels such as blogs, wikis, micro-blogs, social networks, video/photo sharing sites and real-time alerts.

 

Visit the SM2 Website

 

Alterian SM2 SC

Example uses of SM2

  1. Listening / Monitoring
  2. Support Loyalty Programs
  3. Influencer identification
  4. Competitive analysis
  5. Market Research
  6. Customer support
  7. Engaging with customers online
  8. SEO and link building
  9. Reputation Management
  10. Augment mystery shopper programs

 

Alterian's proprietary Social Media Warehouse (SMW) is a real-time system that collects content from sources including:

  • Blogs
  • Wikis (Such as Wikipedia)
  • Message boards/Forums
  • Video/photo sharing website (such as Flickr and YouTube)
  • Mainstream media blogs (such as the New York Times blogs)
  • Microblogs (such as Twitter, Pownce, Friendfeed, and Plurk)
  • Social networks (such as Facebook and MySpace)

In addition, Alterian SM2 contracts with multiple independent sources to enhance the comprehensiveness of SMW. The Social Media Warehouse has over 1.5 billion pieces of content and growing. Access to the Social Media Warehouse allows SM2 to perform full historical analysis of brands as well as perform real-time alerting.

 

Expansive and Real-Time Social Media Monitoring

SM2 searches an expansive collection of social media. Over 100 million blogs, Twitter, YouTube, Flickr and Wikipedia are all monitored. These media are indexed in real-time, and SM2 provides instant alerts if certain discussions are found. 

 

Sentiment Analysis

Social media discussions are analyzed at 360 degrees with SM2's sentiment analysis. Using natural-language processing and Bayesian analysis, SM2 discovers the sentiments around each discussion and aggregates these to provide a top-level view of social media. 


Discussion Clustering

Gain a 360 degree view of all discussions centering around your organization or brand. SM2's Discussion Clustering provides a graphical analysis and classification of all discussions occurring around your products. SM2 clusters similar conversations to allow you to easily target each discussion thread. 

 

Customized Reporting

SM2 can create custom analysis reports on the fly. These reports display recent discussions, as well as analysis and discussion trends that enable evaluation of marketing or public relations effectiveness. These reports can be automatically scheduled and delivered to anyone. 


 

For more information, or to register for our free evaluation version, Freemium, please visit the SM2 website:  Freemium Registration

 

Click here to read about Alterian's acquisition of Techrigy, Inc