Integrated Offerings
Alterian Integrated Marketing Platform
Our platform manages the people, processes and applications
within marketing that have often been autonomous, enabling
marketers to gain insight on their data and execute on that
analysis, across multiple channels through a common set
of intuitive, easy to use tools.
There is an overwhelming realization by
marketers that they need an integrated platform, although
most are faced with tactical specific pains today where they need
to achieve a quick win and a measurable Return on Investment.
The Alterian platform is flexible enough to enable
the marketer to start with one focused entry point into the
platform, but be future proofed by being able to add other elements
of the platform over time. Many of our customers start this process
with one of our products, but we also have packaged offerings that
are focused around specific business pains for the
marketer:
"We need to execute our campaigns using the same
personalized brand experience across e-mail and the web"
Alterian Engage
enables organisations to leverage their Alterian Content Manager assets and creative
and publish them across both the web and through Dynamic Messenger. This gives their
audiences a consistent multi-channel brand experience, while
leveraging all of the approval governance of a WCM system and
assets already available.
>>>Watch the Engage video
here
"We need to understand our email interactions and our
audience better"
Email is fast to send, but extracting data, understanding this
1:1 interaction is difficult and with mistakes then the risk of
unsubscribe or emails being ignored is high. Dynamic Messenger Plus enables marketers to
deliver timely, effective, targeted email campaigns - through
actionable audience and deliverability analytics.
>>>Watch the Dynamic Messenger
Plus video here
"We need to manage large scale customer aquisition
programs, we need immediate analysis as we need to act quickly on
the results."
Alterian
Acquire is an enterprise marketing offering, tailored to large
scale, prospect-oriented marketers.
"We need to join up our marketing operations and
processes, from campaign briefing to execution."
Bring together the people and systems involved in campaign
planning, briefing, budgeting, execution and analysis with
Alterian
Control
"We need to know more about our customers and prospects,
but the key data is locked away in our CRM."
Harness the power of the information you already hold and use it
to know more about your customers with Alterian Surround
>>>Watch the Surround video
here