The Alterian Solution
Alterian Integrated Marketing Platform
| Our platform
manages the people, processes and applications within marketing,
that have often been autonomous, enabling marketers to gain insight
on their data and execute on that analysis, across multiple
channels through a common set of intuitive, easy to use
tools, helping instil and develop customer engagement activity as
"business as usual". |
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"The key aspect of the Alterian offering is that the various
elements are integrated. The marketer can move seamlessly between
organizing their resources, undertaking analytics, planning a
campaign and overseeing the approvals necessary to drive things to
timely completion."
David Norris, Senior Analyst, Bloor Research
Solving Business Challenges
Although there is an overwhelming realization
by marketers that they need an integrated platform, most are faced
with specific pains today where they need to achieve a quick win
and a measurable Return on Investment. The Alterian platform is
flexible enough to enable the marketer to start with one focused
entry point into the platform, but be future proofed by being able
to add other elements of the platform over time.
We need one database for marketing and not
the many databases we have.
Alterian
Engine provides a high performance single
marketing database
view with an easy to use toolset to analyze and understand
customers and quickly build more effective campaigns.
We need a more engaging website that
marketing can manage.
Alterian Content Manager has a range of
solutions depending on the number of customers you serve, the
complexity of what you want to do and the capabilities you want to
build, to drive greater customer engagement, purchase intent and
communities online.
Our email campaigns are
having less and less impact and our deliverability rates are
constantly decreasing.
With its intelligent approach to email Alterian Dynamic Messenger treats every
email as a 1:1 channel, dynamically creating, measuring and
monitoring execution to ensure relevance and deliverability -
leading to higher open rates and improved email campaign ROI.
We need to extract more value
from our customer base but can't get the analysis done to
understand them.
Alterian
Analytical Workbench puts advanced, yet intuitive visualization
and analysis tools directly into the hands of the marketers for use
throughout the marketing process to drastically cut the time needed
to analyze, select, build and execute successful campaigns.
I need to know more about my customers and how I can talk
directly to them as individuals.
Alterian's overarching vision is of customer engagement.
Customer engagement means understanding who your customers really
are, how they like to be communicated with, what they like to be
told and informed about and how best you can deliver that message
to them. Customer engagement is at the heart of our
integrated platform, as integration is the only way to leverage the
power of the data and knowledge you already have about your
customers. Take a look at our engagement section to learn more.