Alterian for Marketing Service Providers
Marketing Services Providers (MSPs) typically offer a broad
range of marketing database, communications and execution
capabilities. Their core services include the building, managing
and enhancing of clients’ customer databases, which can be made up
of millions of customers across multiple geographies. Often the
ultimate aim is building a single customer view for marketing. MSPs
work with their clients to show them how to apply analytics to
their databases, to then build targeted relevant campaigns,
identify new markets or product opportunities and plan the customer
life cycle through multiple interactions.
Traditionally, MSPs and database marketers have conducted
database marketing and list and data sales by using a mix of
various tools from different vendors, or in-house solutions built
and maintained by themselves.
In both of these environments, there are high costs linked to
data integration, software licensing, implementation and support.
These traditional tools and solutions can also be resource and time
intensive for an organization.
The Alterian Integrated Marketing Platform delivers one
integrated solution to a series of database marketing challenges.
Data visualization, customer analysis, marketing optimization,
campaign management, content management, marketing execution and
campaign effectiveness analysis are all seamlessly integrated in
one environment, with one user interface and one data store. This
solution provides significant cost and resource savings in database
build, management and infrastructure. There are also massive
savings on query times, which allow marketers to move from idea to
campaign faster.
As the demand for customer insight grows within the marketing
department, there is an ever increasing requirement for cost
effective solutions. Alterian empowers MSPs with a stronger value
proposition derives from more powerful functionality and a lower
total cost of ownership.
If you are interested in discussing whether your
organization could benefit from signing up as an Alterian Partner,
please contact us for an
initial discussion.