Alterian Upgrades SM2 to Address Social Media
Marketing in Near Real Time
Social media monitoring tool SM2 upgrades to address growth
rate of social media content
CHICAGO, November 20, 2009 Alterian (LSE: ALN), an integrated
marketing platform provider, today upgraded its social media
monitoring solution SM2 with
features that enable social media marketing in near real time to
meet the growing pace of online conversations. SM2 4.3 focuses on
enhanced performance and scalability through more than 140 updates
in architecture design, infrastructure investments and new
features, giving users greater capabilities to monitor, analyze and
engage with consumers online.
Today’s SM2 4.3 update is a product milestone
for Alterian, as the new features bring marketers to the cutting
edge of online conversations. Marketers can now combine the most
current social media content via SM2 with the web content
management, web analytics, email marketing, campaign management and
powerful analytics capabilities of the Alterian Integrated
Marketing Platform to provide true engagement with consumers. This
update further demonstrates Alterian’s continued investment in
Alterian SM2, and dedication in being the leading enterprise choice
for social media monitoring.
“Understanding online conversations as they
happen enables brands to genuinely engage with consumers,” said Joe
Stanhope, Vice President of Platform Strategy, Alterian. “The
enhanced depth and speed of SM2 4.3 captures more than 10 million
social media conversations a day on top of its existing historical
database going back over two years, getting us closer than ever
before to real-time social media monitoring.”
Key product upgrades in Alterian’s SM2 4.3
are:
•
Data collection – Optimized search results to
collect and store significantly more details about social media
conversations.
•
Performance – Enhanced reach and speed for initial
and subsequent searches in a profile, language and country filter
searches, and incremental searches.
•
Workflow – Additional list management tools for
search results, automatic assignment of results based on search
criteria, distribution of notes to assigned team members, default
page and language translation configurations, and more.
“Rent-a-Center sees key customer engagement
opportunities in social media through reactions to our
spokespeople, discussions around our brand, and lead generation,”
said Sonia Holland, Social Media Manager, Rent-a-Center.
“These are all areas where we benefit from using Alterian’s SM2, as
we understand the actual conversations and uncover opportunities in
real time.”
“We find great value in SM2's filtering
feature that enables us to easily dissect what people are saying
and analyze results by keywords. We also like that we can build a
data set we have confidence in through features that allow us to
quickly identify and eliminate irrelevant posts,” said Cara Baker,
Business Associate, Rosetta. “In addition, we have
been very pleased with Alterian’s client support team, which has
remained responsive to feedback and inquiries on how to get the
most out of the toolset. We are looking forward to seeing how
the new capabilities will make our analysis process more efficient
and enable us to identify deeper social media insights for our
clients.”
For more information on SM2 and to try the
Freemium version, please visit http://www.alterian.com/sm2site
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About Alterian
Alterian (LSE: ALN) empowers organizations to
create relevant, effective and engaging experiences with their
audience that help build value and reinforce commitment to their
brand, through the use of the Alterian Integrated Marketing
Platform. Alterian drives the transformation of marketing and
communications, making it practical and cost-effective for
companies to orchestrate multichannel engagement with the
individual.
Alterian’s unprecedented integration of
analytics, content and execution through industry leading tools,
such as the Dynamic Messenger email platform, SM2 Social Media
Monitoring platform and the award winning Content Management
solutions, enables companies to build integrated communication
strategies which create a true picture of the individual.
Alterian works with marketing services
partners, system integrators and agencies who recognize the need to
plan and deliver coordinated customer engagement services in
partnership with their clients. For more information about
Alterian, products within the Alterian Integrated Marketing
Platform or Alterian’s Partner Network, visit http://www.alterian.com/ or the
Alterian blog at http://www.engagingtimes.com/.