Alterian event discovers customer engagement is key to brand survivial. Marketing industry stars come out at Alterian Engaging Times European Summit to discuss how customer engagement requires a radical new way of thinking.

Alterian announces exciting roadmap for its Content Manager platform - to deliver innovation that leapfrogs the capabilities of today's web content management tools.

Alterian released the results of their seventh annual survey. The sample covered 1068 marketing professionals worldwide and found, for example, that 66 percent of respondents will be investing in Social Media Marketing (SMM) in the next 12 months.

Brazilian database marketing firm youDb has selected Alterian's marketing technologies to help drive effective campaigns for its clients.

Alterian, has strengthened its commitment to the Asia Pacific region today by announcing the opening of a full-service operation in Singapore and extended partnership with leading agency RAPP.

Alterian announces that it has been rated as a Strong Performer in The Forrester Wave™: Cross-Channel Campaign Management

Alterian (LSE: ALN), an integrated marketing platform provider, releases 2010 forecast into the changing marketing trends for the next 12 months and beyond. Social Media Monitoring, customer engagement and analytics take centre stage.

Alterian today upgraded its social media monitoring solution SM2 with features that enable social media marketing in near real time to meet the growing pace of online conversations

Alterian announces that WebJourney, an analytics solution that analyses each visitor's interaction with content on a website to help marketers deliver relevant and engaging experiences to individuals, has successfully entered the final stages of testing.

Alterian announces strong first half of financial year with revenues up 40% to £14.4m from £10.3m for the same period last year.