Press Coverage

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Listen up! How do you choose the right agency for marketing communications?

May 8, 2009

In the past, there was no middle ground between choosing a full-service marketing agency or a number of niche boutiques to deal with communications. But is the landscape changing as fims look towards more integrated marketing?

April 6, 2009

Database marketing agency Merkle has incorporated Alterian's Integrated Marketing Platform into its portfolio of solutions for the retail industry.

March 23, 2009

One UK firm that has a long way to go before it achieves even Sage’s £2.2bn market cap is Alterian. But this firm, which develops marketing software, has at least managed to make some in-roads into the US business software market, where it achieved 19% organic revenue growth during the first half of its current financial year – bringing US-derived sales to more than a third of its total turnover.

March 20, 2009

The challenges faced by the CMO speak to many of the fundamental strategic problems underlying marketing organizations and marketing science today and that are linked to a permanent shift in power from brand-company to customer and to a proliferation of communication channels and information sources.

March 11, 2009

A recent report by the CMO Council, Calibrate How You Operate, can be summarized by its bold opening statement: "Marketing is the most challenged and most complex business unit". The report serves as a timely and serious wake-up call for both marketers and senior management to understand that, although the marketplace has changed beyond all recognition due to Web 2.0 and the explosion in digital — marketing technology and process have not kept up with the changes. The consequences of ignoring this wake-up call, particularly within the context of the current volatility of global markets, are very serious.

March 12, 2009

It’s a widely recognized industry statistic: About half the time e-mails don’t render because the recipients have images turned off. So what’s a marketer to do, then, about e-mail design? Should you bother with images? Should you go text-only? How much time should you allocate to e-mail marketing design? To answer these design-related questions—and to uncover one of the most common misconceptions—‘EMI’ spoke to Jeannette Kocsis, VP-digital strategy and media at Harte-Hanks Inc., a marketing service provider, and Ivan Chalif, director of product marketing for Alterian, a marketing software platform provider.

March 6, 2009

Technology is the greatest corporate asset and competitive weapon the Chief Marketing Officer has today. Marketing technology selection and implementation will determine the marketing department’s brand effectivenes andprogram capacity--and ultimately decide the success or failure of the CMO in every organization, regardless of product offering or market.

March 4, 2009

Database provider and marketer InfoGroup today signed a new and expanded long-term agreement with integrated marketing provider Alterian.

February 28, 2009

There has been plenty of hot air blown into the bubble that's getting ready to burst on Internet marketers again. I watched it happen the first time. With all the financial chaos crashing around us now, the last we need is the blind ignorance of the "new economy" happening again.

February 27, 2009

With the number of channels a marketer has to manage and monitor increasing, you’d think technology would be employed to make their job easier. Not so. It seems marketers are foregoing analytics to measure their online marketing campaigns

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