Engaging Times European Summit
Tuesday 2 February 2010, London
The event is now over!
Overview
Marketing is going through a revolution. We are seeing a
fundamental shift from brands pushing marketing messages in one
direction to one in which they are involved in a two way engagement
with their customers. It’s a conversation that takes place over
online and offline channels, using powerful analytics to understand
and recognise the value of every single customer. It’s
talking to them, learning from them and building products and
services around their needs. It’s personal. Achieving this goal
however calls for radical and highly innovative strategies in
customer engagement. This is completely new territory for many
organisations.
The Engaging Times European Summit is your opportunity to
learn from industry experts and get practical advice about how to
make the transition to two-way, multi-channel, intelligent
marketing. Leaders in the fields of brand, direct and data will be
there to give frank accounts of their experiences with modern
engagement and offer practical advice for marketers embarking on
new engagement strategies.
Event focus
- Learn how to make your business stand out in a digitally
driven, mobile and complex 24-hour society
- Generate stickiness with compelling, personalised online
experiences that anticipate and meet customer needs
- Understand and exploit the social media revolution to draw
traffic to your site, push relevant content to consumers and engage
with them in imaginative new ways
- Build and execute powerful multi-channel campaigns based on a
thorough insight and understanding of customer behaviour
Be inspired!
Mark
Choueke, Editor of Marketing Week, is chairing the
Engaging Times European Summit and presents a glittering cast of
marketers sharing the secrets of their success.
Speakers include:
- Will Whitehorn, Virgin Group and President of Virgin
Galactic, often characterised as Richard Branson’s
right hand man, discusses how innovative marketing techniques
across all Virgin’s business functions have positively impacted
both the brand and customer engagement and shares his views on the
future influence space will have on our lives.
- Stan Rapp, marketing icon and past
Chairman/CEO of two global advertising agencies (Rapp Collins and
McCann Relationship Marketing), explains why 90% of marketers are
making false assumptions that are hindering the new reality of
customer engagement. Stan Rapp has been recognised by Advertising
Age as one of the 101 individuals who shaped advertising in the
20th century.
- Professor Michael Hulme, entrepreneur,
marketer, strategist, academic and thought-leader shares the
results of his recent research and offers practical advice on how
to transition your marketing to a customer engaged approach.
- AstraZeneca, the world leading pharmaceutical
company, shares the vision that created one of largest
globalcontent management initiatives and describes practical
experiences to help you work through complexity and across
cultures.
- STA Travel explains how the company
seized an early initiative in social media to maintain its
leadership in the fiercely competitive travel sector.
- And many more - view the full agenda
Who should attend?
The Engaging Times European Summit is designed for an expert
audience of Marketing Managers, Marketing Directors, Chief
Marketing Officers and Vice Presidents of
Marketing in B2C and B2B focused companies and senior
executives from marketing and digital agencies.
Where and when?
The Engaging Times European Summit takes place at the
Park Plaza Victoria Hotel, 239 Vauxhall Bridge
Road, London, SW1V 1EQ, UK on Tuesday 2nd February
2010.