Alterian event discovers customer engagement is key to brand survivial. Marketing industry stars come out at Alterian Engaging Times European Summit to discuss how customer engagement requires a radical new way of thinking.

Alterian announces exciting roadmap for its Content Manager platform - to deliver innovation that leapfrogs the capabilities of today's web content management tools.

Alterian released the results of their seventh annual survey. The sample covered 1068 marketing professionals worldwide and found, for example, that 66 percent of respondents will be investing in Social Media Marketing (SMM) in the next 12 months.