Alterian acquires Techrigy and leads the way in bringing social
media into mainstream marketing.
Acquisition enables a fundamental shift from mass marketing to
marketing based on engagement and conversation with the
individual
Our acquisition of Techrigy means marketers can now,
for the first time, get a full view of their marketing landscape by
listening to their consumers online. Techrigy are the leading
social media monitoring and analytics company, and its flagship SM2
product enables organizations to:
- Understand consumers’ reactions to all marketing campaigns
irrespective of channel
- Monitor brand reputation
- Identify Influencers
- Undertake proper competitive analysis and market research
- Support loyalty initiatives and programs
- Engage directly with customers online
These kinds of applications make social media monitoring and
analytics an imperative area which marketers need to implement as a
standard part of their marketing programmes – not just for online
monitoring or experimentation.
We are pleased to offer all customers and other interested
parties the opportunity to trial SM2 on our free evaluation
software product, Freemium. Freemium
allows users to set up searches and profiles, and discover what the
social media environment is saying about your brand and your
organization. Freemium can be upgraded to the full
subscription-based SM2 product at a later date.
For more details, read the press release or watch the videos: